Juan Arango

Creative & Communications Leader

  • Orlando, FL
  • (407) 223-3294
  • juanestebanarangofernandez@gmail.com
  • linkedin.com/in/juanestebanarangofernandez
SummaryCompetenciesExperiencePartnershipsSkills & ToolsEducation
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Professional Summary

Creative and communications leader with 20 years developing brand identities, publications, communications graphics, and strategic communications for executives and large, multi-stakeholder organizations. Skilled at translating complex technical and programmatic information into clear, concise visuals and messages. Proficient in Adobe Illustrator, Photoshop, and InDesign, and Microsoft PowerPoint, Word, and Excel. Bilingual (English/Spanish) collaborator who turns a leadership vision into finished, publication-ready work.

Core Competencies

  • Communications graphics and publications
  • Logos, brand identity, and organizational branding
  • Strategic communications and stakeholder engagement
  • Executive briefings and presentations
  • Technical information design and data visualization
  • Reports, infographics, and collateral
  • Event photography and video production
  • Event planning and outreach
  • Web design and development (WordPress, HTML/CSS)
  • Social media strategy and community management
  • SEO/SEM, analytics, and UX
  • Digital advertising and media buying
  • CRM and email campaigns
  • Project management

Professional Experience

Creative & Communications Lead

Jan 2014 – Present

The Jampe · Orlando, FL

Full-service digital advertising agency offering branding, web, SEO/SEM, social media, paid media, video production, e-commerce, and marketing strategy.

  • Lead a 6 to 15 person creative team across graphic design, content, web, video, and photography.
  • Partner directly with executives and business owners to turn their vision into finished written, visual, and presentation products.
  • Develop logos, brand identities, brand standards, publications, reports, and presentations for 300+ organizations across healthcare, logistics, construction, law, hospitality, and retail.
  • Translate complex technical and programmatic information into clear graphics, infographics, and executive-ready briefings.
  • Produce photography and video for corporate events, campaigns, and organizational branding.
  • Direct communication strategies across web, social media, email, and paid media, keeping stakeholder messaging clear and consistent.
  • Design and launch websites and e-commerce stores for clients in retail, food and hospitality, real estate, health and aesthetics, manufacturing, and education.
  • Bring AI-assisted workflows into client projects, automating monthly reporting and speeding up content production.

Growth Lead, South Florida Expansion

2026 – Present

The Jampe Next · Miami, FL

  • Drive the expansion of The Jampe into the Miami market, positioning it as a growth agency built around business outcomes, not marketing channels.
  • Build a two-market positioning that serves both the General Market and the Hispanic market.

Interactive Producer

Nov 2012 – Dec 2013

The Group Ads · Orlando, FL

  • Managed digital experiences for clients, including online strategy, social media, and websites.
  • Provided graphic design support and creative insight for offline campaigns.

Marketing Director

May 2012 – Nov 2012

Maxim Tours · Orlando, FL

  • Designed and implemented marketing strategies across web and electronic media.
  • Led the team responsible for online experience, social media campaigns, website administration, and CRM/advertising campaigns.

Senior Creative Director

Jul 2006 – Jul 2012

Arkix · Medellín, Colombia

  • Partnered with multiple stakeholders to create digital solutions and strategic design for clients.
  • Led a cross-functional team of developers, graphic designers, analysts, and communication specialists.
  • As Social Media Community Manager, pioneered the company's own social media brand and online presence.
  • Helped conceptualize and execute CRM campaigns.

Partnerships & Initiatives

Partners:
Google, Meta, Prospera, Spectrum, Univision Orlando
Business Growth Series:
Developed a seminar series for Orlando business owners in partnership with Prospera.
Selected clients:
Yamaha, Renault, Valencia State College, Orlando Science Center, Hooters, Prospera, Inexmoda, Asamoda, El Osceola Star, HNM Global Logistics, ADRC Cares

Skills & Tools

Design
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat)
Office
Microsoft Office (PowerPoint, Word, Excel)
Marketing
Google Ads, Meta Ads, SEO/SEM, social media management, CRM and email campaigns, Metricool
Web
Web design and development (WordPress, HTML/CSS, e-commerce), Google Analytics, UX
AI
Claude, ChatGPT, Gemini, ElevenLabs, HeyGen for content, voice, video, automation, and reporting
Operations
Trello, Google Workspace, Dropbox

Education & Languages

  • B.A. in Advertising and Graphic Communication — University of Medellín, Colombia2007
  • Postgraduate Diploma in Creative Writing — University of Palermo, Buenos Aires, Argentina2009
  • Certifications: Google / IAB (Digital Marketing, Analytics, E-Commerce)
  • Professional development: iSummit, Orlando, FL (2013, 2014): social media, mobile, big data, e-commerce, UX, lead generation; Graphics of the Americas, Orlando, FL (2013): print production technology
  • Languages: English and Spanish (bilingual)